Working notes on D2C growth from the founders of Lumos.https://staging.lumosdigital.co.uk/https://staging.lumosdigital.co.uk/notes/shopify-seo-at-scale/https://staging.lumosdigital.co.uk/notes/shopify-seo-at-scale/The advice written for a five-product store doesn't survive contact with a 400-SKU catalogue. What actually changes at scale, and the order we'd fix it in.Tue, 12 May 2026 00:00:00 GMTSEONathan Pearsonhttps://staging.lumosdigital.co.uk/notes/boring-email/https://staging.lumosdigital.co.uk/notes/boring-email/D2C brands keep treating their list like a megaphone. The brands compounding fastest treat it like a quiet, recurring conversation.Tue, 28 Apr 2026 00:00:00 GMTLifecycleNathan Pearsonhttps://staging.lumosdigital.co.uk/notes/third-month-paid/https://staging.lumosdigital.co.uk/notes/third-month-paid/Month one is setup. Month two is luck. Month three is the first read you can actually trust.Tue, 14 Apr 2026 00:00:00 GMTPaidAndy Lochtie