Lumos was built by two founders with different instincts and the same intolerance for vague work.
Andy started Lumos in 2020, freelancing out of Stockport. The first hire joined in 2021. In 2024, Nathan came in as a director from Norfolk, and the practice took its current shape: two senior operators, a small bench of named associates, six clients at a time.
We're a practice, not an agency. The work is done by the people whose names are on this site. No account managers, no junior rotas, no incentive to sell you services you don't need.
We've worked with D2C brands across beauty, food, wellness, apparel, pet, and home. We've turned down work in gambling, debt collection, and politically aligned organisations, and we'll keep doing that. It isn't a moral lecture, it's a fit filter. Most of the brands we want to work with feel the same way.
We work from two places. Andy from Stockport, Nathan from Fakenham in Norfolk. Different ends of the country, same view of the work.
Andy started in agency-side SEO, came up through agency and in-house growth roles, then set up Lumos in 2020. He tends to start with the market: what the demand actually looks like before anyone touches tactics. He holds an MSc in Digital Marketing from the University of Salford, where he now teaches at postgraduate level, and is a Member of the Chartered Institute of Marketing.
Most agencies sell process. We sell judgement. The difference is whether you end up with a thicker deck or a sharper business.
Nathan came up through performance media and analytics on the D2C side before joining Lumos as a director in 2024. He tends to start with the customer journey: what's actually happening when someone tries to buy. He holds a CIM qualification and is a Member of the Market Research Society, which matters more to some procurement teams than it does in the day-to-day work.
I've sat through hundreds of marketing reports that don't say what worked. We write reports that name the decision, the cost, and the outcome.
They argue early, so the brief doesn't have to.
Associates are named, accountable, and brought in selectively. They're part of the team for the work that calls for them, not whitelabelled juniors or anonymous contractors.
Ann handles press and founder profile for the engagements where credibility and reach compound the rest of the work. Two decades in B2C PR. Brought in where it earns its place, not by default.
Wayne handles graphic design and creative production across paid and brand work. Comes in when the work needs a craftsman's eye rather than a template, and stays close to the strategy while doing it.
Andy and Nathan were quoted in BBC News in 2025 on how brands get found by AI search engines.
You're hiring two senior heads, not a methodology. The plan exists to serve the decision, never the other way round.
If a report needs a glossary, it's hiding something. We name the decision, the cost, and the outcome, in words a founder can act on.
Six brands at a time. It's the only way the people you hire stay the people doing the work.
We agree the number up front and measure against it. If the work isn't paying for itself within six months, you shouldn't keep us on.
We turn down work that doesn't match how we see the world. It keeps the roster sharp and the relationships honest.
Thirty minutes with Andy or Nathan. No deck. We look at your numbers and tell you honestly whether we can move them.