One strategy across SEO, paid, optimisation and lifecycle, run by Andy Lochtie and Nathan Pearson. Not full-service, not full-funnel, not for everyone.
SEO, paid, optimisation and lifecycle, kept inside a single strategy. Strategy and writing built in throughout. PR and founder profile when they compound the rest.
Technical, on-page, content. Built around how ecommerce shoppers actually search. Category, product, comparison, brand.
Google Ads, Meta, TikTok. Performance-led with creative testing built in. We measure cost and contribution, not vanity.
Shopify and WooCommerce CRO. Turning more of your existing traffic into revenue. New builds via Halfpipe Labs.
Klaviyo and Omnisend. Welcome, browse, cart, post-purchase, win-back. Retention should feel considered, not constant.
Strategy and copy sit inside the work, not next to it. PR and founder profile come in when they compound what's already running. Ann handles PR. Wayne handles creative. Both named, on the team page.
Lumos was built by two founders with different instincts and the same intolerance for vague work.
Andy Lochtie works out of Manchester. Nathan Pearson works out of Norfolk. They argue early so the brief doesn't have to.
Six D2C brands at a time. When you hire Lumos, you get the people whose names are on the site, not a version of them.
Ann handles PR. Wayne handles creative. Both named on the team page because that's how curated work should look.
Six month minimum. Three month review. Commercial outcomes agreed in pounds before the work starts.
See if we're a fit →We look at your numbers, your audience, and your platform. Before any work starts, we agree what success is, in pounds, by when.
One strategy across SEO, paid, optimisation and lifecycle. Not four parallel plans. You see exactly what's being done and how it ladders up to the number.
Andy and Nathan do the work. Ann and Wayne come in for PR and creative when they earn their place. Every action ties back to the number we agreed in week one.
Three months in, we show what's moved, what hasn't, and what changes. If the work isn't paying for itself within six months, you shouldn't keep us on.
Lumos is run end-to-end by Andy and Nathan. Ann and Wayne come in for specialist work. No accounts team. No juniors in the meeting you didn't know were coming.
Starts with the market. Where the brand needs to show up, and why anyone would care once it does.
Starts with the customer journey. What the experience should feel like from first ad through to repeat purchase.
To keep the roster small and the work senior, we say yes to the right brands and no to the rest. Below is the line.
Retainers from £1,750 + VAT per month. Projects from £2,500 + VAT. Six month minimum on retainers, three month review built in. For new builds we partner with Halfpipe Labs.
See if we're a fit →Working notes on D2C marketing. Opinions, occasional disagreements, and the odd post-mortem. No SEO content farms.
The advice written for a five-product store doesn't survive contact with a 400-SKU catalogue. Here's what actually changes at scale, what breaks first, and the order we'd fix it in.
Read the note →D2C brands keep treating their list like a megaphone. The brands compounding fastest treat it like a quiet, recurring conversation.
Read the note →Month one is setup. Month two is luck. Month three is the first read you can actually trust. What we look for, and what we ignore.
Read the note →Thirty minutes. No deck. We look at your numbers and tell you honestly whether we can move them.