Lifecycle email that compounds, quietly
Klaviyo and Omnisend programmes that bring customers back: welcome, browse, cart, post-purchase and the win-back flow almost nobody sets up.
Most brands treat their list like a megaphone and stop at a welcome series. The brands compounding fastest treat it like a quiet, recurring conversation, and the money sitting in lapsed customers is usually larger and easier to reach than the next cohort of cold traffic.
Flow architecture
Welcome, browse abandonment, cart, post-purchase and win-back, built as a system rather than a pile of one-off campaigns.
Segmentation
Sending the right thing to the right people, which respects the customer and protects deliverability at the same time.
The win-back programme
The flow for customers who haven’t bought in 90 or 180 days. Quiet, compounding revenue that almost nobody has running properly.
Deliverability
None of it matters if you land in spam. We keep the sender reputation clean so the work actually reaches inboxes.
The case for boring email: considered, not constant. Retention should feel like a conversation, not a megaphone.
Email is the retention engine inside the one strategy. It’s most powerful when paired with the acquisition channels, turning first-time buyers from paid and organic into repeat customers rather than one-off sales.
See how the whole strategy works →Two openings. One call. Ten minutes to a straight answer.
We take 6 clients and there are currently two openings. Here’s exactly what happens when you get in touch.
30-minute fit call
With Andy or Nathan, not a sales rep. We’ll tell you within the first ten minutes if we’re not the right team.
Proposal
Named team, priority channels, a six-month outcome target, and what we’ll be honest about if it isn’t working.
30-day diagnostic
By day 30 you have a quarterly plan and the first set of measurable commitments you can hold us to.
No obligation, no follow-up sequence. We reply within one working day.