SEO that’s built for catalogues, not checklists
Technical, on-page and content SEO for D2C ecommerce brands, built around how people actually search for products.
Most SEO advice is written for a twelve-product store. Past £100k a month it stops being the work. We build around the four ways shoppers really search — category, product, comparison and brand — and give each the page type it actually wants.
Technical foundations
Crawl budget, indexation, site speed, structured data, and the migration protection that stops a replatform quietly costing you a third of your traffic.
Catalogue architecture
Your category structure is your single biggest SEO asset at scale. We build it to compound, with internal linking that surfaces the highest-intent collections.
Intent-mapped content
Content written for the search it serves, not the keyword volume in a spreadsheet. Templating that stays unique where it matters and standardises where it doesn’t.
Reporting that means something
Non-brand organic revenue, not vanity rankings. We report on progress against the objective we agreed in week one.
AI search isn’t killing SEO. It’s killing thin SEO. The brands with a real point of view came out ahead.
SEO never runs in isolation here. It sits inside one strategy alongside paid, CRO and email, sequenced against one core objective. If SEO isn’t the right lever for that objective this quarter, we’ll tell you.
See how the whole strategy works →Two openings. One call. Ten minutes to a straight answer.
We take 6 clients and there are currently two openings. Here’s exactly what happens when you get in touch.
30-minute fit call
With Andy or Nathan, not a sales rep. We’ll tell you within the first ten minutes if we’re not the right team.
Proposal
Named team, priority channels, a six-month outcome target, and what we’ll be honest about if it isn’t working.
30-day diagnostic
By day 30 you have a quarterly plan and the first set of measurable commitments you can hold us to.
No obligation, no follow-up sequence. We reply within one working day.